{"id":18983,"date":"2020-09-09T12:16:02","date_gmt":"2020-09-09T16:16:02","guid":{"rendered":"https:\/\/www.carilec.org\/?post_type=product&#038;p=18983"},"modified":"2022-11-18T11:53:27","modified_gmt":"2022-11-18T15:53:27","slug":"abm-is-b2b-why-b2b-marketing-and-sales-is-broken","status":"publish","type":"product","link":"https:\/\/carilec.org\/carilec-event\/abm-is-b2b-why-b2b-marketing-and-sales-is-broken\/","title":{"rendered":"ABM is B2B: Why B2B Marketing and Sales is Broken"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p><strong>In this book we reveal the secrets behind the framework that will sell and retain your customers.<\/strong><\/p>\n<p>Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around.<\/p>\n<p>In this highly anticipated book, we reveal the secrets behind our signature TEAM &#8211; Target, Engage, Activate, and Measure &#8211; framework to transform your approach to market, increase sales, and retain your ideal customers.<\/p>\n<p><strong><em>Account-Based Marketing<\/em><\/strong> (ABM) is the new B2B. It\u2018s time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model.<\/p>\n<p>A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics.<\/p>\n<hr \/>\n<h2>It&#8217;s time to take the lead\u00a0and transition your business to ABM.<\/h2>\n<p><strong>The process is simple when you have the right book &#8211; <em>ABM is B2B<\/em>. What are you waiting for?<\/strong><\/p>\n","protected":false},"featured_media":18985,"template":"","meta":{"_acf_changed":false},"companies":[],"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":{"0":"post-18983","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-uncategorized","8":"first","9":"instock","10":"sold-individually","11":"taxable","12":"shipping-taxable","13":"product-type-external"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/carilec.org\/api\/wp\/v2\/product\/18983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carilec.org\/api\/wp\/v2\/product"}],"about":[{"href":"https:\/\/carilec.org\/api\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carilec.org\/api\/wp\/v2\/media\/18985"}],"wp:attachment":[{"href":"https:\/\/carilec.org\/api\/wp\/v2\/media?parent=18983"}],"wp:term":[{"taxonomy":"companies","embeddable":true,"href":"https:\/\/carilec.org\/api\/wp\/v2\/companies?post=18983"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/carilec.org\/api\/wp\/v2\/product_brand?post=18983"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/carilec.org\/api\/wp\/v2\/product_cat?post=18983"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/carilec.org\/api\/wp\/v2\/product_tag?post=18983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}