Abstract: As we approach the end of 2021, one thing is clear: The personal brand is here to stay. You might wonder — aren’t personal brands something reserved for celebrities or influencers? Once upon a time maybe, but now every individual is considered to already have a personal brand. The only difference is, now the entire world has access to it with a simple online search.
Personal branding has evolved over the years from being what Amazon CEO Jeff Bezos referred to as “what people say when you are not in the room” to what people see when they do a search for you on Google.
As professionals and decision-making executives continue to embrace this growing online space, more and more opportunities to attract your ideal client, generate leads, find the right employees and even potential investors become available to you if you are positioning, packaging and promoting your personal brand using the right channels and content that speaks to the unique problem that you solve.
The thing is, with so many professionals now in the online space, it can be more difficult for individuals to stand out with their brand amongst the digital media marketplace of experts. But here’s the thing: Opportunities are there waiting for you, but if there is no social proof to support your knowledge and expertise, your ideal client may just choose the next best thing they see online.
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Moderator: Jackie Marshall Clarke, Manager Communications & Government Relations, The Barbados Light & Power Company Ltd
