Page 32 - CARILEC CE Journal Nov 21

6. Ongoing and post-campaign evaluation should
be consistently applied for quality control at all ABOUT THE AUTHOR
stages of the RE communications process;
7. Communication strategies should be
quite proactive in responding to negative
media coverage on RE and ensuring that
misrepresentations of the facts are addressed
through increased communication with media
outlets and platforms.

While the RE transition has made significant
developments in the Caribbean and globally, Ms. Karen Piper is a Communications and Disaster
such progress is often curtailed by the lack Management, Assistant Manager at CARILEC. She is
of information and misinformation on its an avid communicator and public relations specialist,
implications and costs, and general resistance having attained a Master of Public Relation with Merit,
from various stakeholders. Against this backdrop, at Kingston University in London, United Kingdom.
it is contingent upon energy sector organisations During her studies in London, Ms. Piper worked with
to inform, educate and convince their audiences reputable organisations such as Metro Bank and the
Rose Theater to develop comprehensive marketing
and society at large, of the importance of RE and communications campaigns. Prior to this, she
deployment to regional and global environmental completed a Bachelor of Commerce with Honours at
health, financial prudence, and energy reliability. McMaster University in Hamilton, Canada. Ms. Piper
Corporate communications offer a powerful is also one of only two recipients of the prestigious
resource which can immensely aid in this island scholarship award from the Government of St.
instance, if it is used effectively to develop and Lucia in 2011.
maintain a good corporate reputation and
execute a robust RE advocacy campaign. This
may very well be the most impactful and altruistic
campaign of our lifetime: we owe it to our people
and our planet to act now!

32